Brand

These are the official FAZE marks, colours and typefaces. Use them to refer to FAZE - in a listing, an article, a partner announcement, a token page that launched here, or an integration built on the SDK. Use them as they are: the files on this page are the finished artwork, and every rule below exists so the mark reads the same everywhere.

• Use the marks to identify FAZE, never to suggest FAZE endorses or made your thing.
• Do not use them as, or inside, your own logo, product name, token name or domain.
• A partnership, sponsorship or "official" claim needs a written agreement first.
• Anything this page does not cover, ask: hello@faze.fun.

The name is FAZE, in capitals, wherever it stands as a brand: headlines, partner listings, press, social. The domain is faze.fun, always lowercase, and it is a web address, not a name - write "FAZE" in prose and "faze.fun" only where a reader will type it.

• Do: FAZE. FAZE is live on Arc. Launched on FAZE.
• Do not: Faze, FaZe, Faze.fun, FAZE.FUN, "the FAZE app", "FAZE Finance".
• The handle is the same everywhere it exists (see Where to find us below).

Copy that is cleared as written. Pick the length that fits and do not reword the facts.

One line

FAZE is a token launchpad with highly customizable launch mechanics and a pro-grade trading terminal, live on Arc.

Short

FAZE is a token launchpad with highly customizable mechanics and a pro-grade trading terminal on Arc. Tokens launch on FAZE's own bonding curve and graduate to Uniswap; every trade is signed in your own wallet.

Tagline

Launch and trade your way.

On Arc, the cleared phrasings are "live on Arc" and "built on Arc". Gas on Arc is "stablecoins as gas, starting with USDC". FAZE is not "Arc's launchpad" and Arc is not "FAZE's chain".

One mark: the folded paper plane, always inside its square tile. It ships in five colourways of the same glyph. The white-on-blue tile is the primary mark - the one to reach for by default, and the app icon; the black-on-lime badge is what the product wears in its corner. Each SVG is the master; the PNGs are 1024 x 1024 exports of it.

White on blue

The primary mark, and the app icon. 1024 x 1024, opaque square.

SVGPNG

Black on lime

The in-product corner badge. 1024 x 1024, opaque square.

SVGPNG

White on red

The favicon field. 1024 x 1024, opaque square.

SVGPNG

Black on white

For light backgrounds and print. 1024 x 1024, opaque square.

SVGPNG

Red on white

For light backgrounds. 1024 x 1024, opaque square. SVG only.

SVG

• Keep the tile. The mark is an opaque square by design - there is no cut-out plane and none should be made. Corners may round up to a sixth of the tile's width (the favicon does); square is also fine.
• Clear space: keep at least an eighth of the tile's width free on every side. Minimum size: 24 px on screen, 8 mm in print.
• Pick a colourway, do not make one. Five exist so the mark has a tile for every background - never recolour the plane or the field, and never place a tile on a busy photo or gradient.
• No rotating, stretching, outlining, shadows, glows, gradients or transparency.
• With the name: set FAZE in Chakra Petch 700, uppercase, to the right of the tile at the tile's height, with a gap of a quarter of the tile. That lockup is the wordmark; there is no separate wordmark file.
• Beside other logos, size FAZE's tile to the same visual weight and keep the clear space between them.

The five colours the mark is cut in. Blue is the primary field and lime the accent; lime is always paired with black, never with white or red.

What the product is painted in, for anyone framing a screenshot, embedding the terminal or mocking up a co-branded page. The rules that matter: the product is dark only, green is strictly buys and red strictly sells, and gold is spent on celebration alone.

Two faces. Chakra Petch 700 is the display face - a squared, technical game face - and it is used for titles, labels, badges and the wordmark only, always uppercase and tracked. Everything else is the reader's system sans, and numbers never use the display face because its figures are not tabular.

• Display: Chakra Petch 700 - uppercase, letter-spacing 0.08em.
• Body: system-ui, sans-serif - normal case.
• Numbers: the body face with tabular figures - never the display face.
• Code: the system monospace stack - addresses, hashes, identifiers.
• Licence: Chakra Petch ships under the SIL Open Font License 1.1.

Chakra Petch 700

Latin subset, woff2, with its OFL licence. The only weight the product ships.

WOFF2Licence

The tiles the platforms show: the browser favicon, the home-screen icons and the link preview card. Use these as they are when listing or linking FAZE; do not rebuild them from the logo files.

Favicon

Rounded-corner app tile, SVG. What browser tabs show.

SVG

App icon

Home-screen icon, the blue mark. Square PNG, 512 and 192.

PNG 512PNG 192

Apple touch icon

180 x 180 PNG, the blue mark - what iOS pins to the home screen.

PNG

Social card

1200 x 630 JPG, the link preview on X, Telegram and Discord.

JPG

The Arc, USDC and Uniswap marks that appear in the product belong to their owners and are used under their guidelines - Arc's are in the Arc partner toolkit. None of them is part of the FAZE kit, and none may be combined with the FAZE mark into one lockup.